The Happy Birthday Funnel is a free affiliate marketing method that I recently released.
The idea is to create together a beginner’s kit for affiliate marketing. Anyone can grow their email list, build authority, and make affiliate commissions by doing so. Even if you’re starting from the beginning.
In exchange for your email address, you will receive a premium (i.e. paid) software called Happy Birthday.
Software that wishes you a happy birthday
Happy Birthday software
The software will be useful to anyone who uses Facebook or LinkedIn. Because it will help them automatically expand their organic reach on both of these platforms.
More organic reach = more traffic = more sales
That’s not all, though.
You can utilize the software not just for its own sake, but also as a lead magnet. As a result, once you’ve entered the funnel, you’ll learn the training on how to set up the system yourself.
But how do you drive traffic to it once it’s all set up?
The majority of marketers struggle with traffic. Especially when you’re just starting started.
Fortunately, driving traffic to the Happy Birthday funnel is a lot easier than it is for most other funnels.
Because what we’re offering is far more valuable than a standard free report lead magnet. You’re giving out software worth $47 that most marketers would utilize for free (once they learn what it does).
This is something that few marketers will say no to. As a result, the funnel converts quite well.
All you have to do now is get people to look at it.
You can use a variety of traffic sources, but in this post, I’m going to focus on one specific traffic source.
Organic marketing on Facebook. And how we can take advantage of it to drive traffic to our funnel.
Here’s what I’m going to talk about:
What’s the deal with Facebook Organic?
The 6 Best Facebook Traffic Strategies
On Facebook, how to build an Audience
Final Thoughts
What’s the deal with Facebook Organic?
Facebook is one of my favorite traffic sources for a variety of reasons.
For starters, it’s completely free, and anyone may use it to obtain results.
It’s also the quickest way to build your brand. And you don’t need any unique skills to make it work for you. You don’t have to be a great writer, and you don’t have to be on video (if you don’t want to).
All that is required is some time.
Organic Facebook marketing is a long-term strategy. However, it can be used in conjunction with any other marketing technique. Whether it’s blogging, YouTube, or something else, you should give it a shot.
If you already have a Facebook audience, you can start using the traffic tactics listed below right immediately. However, if you are starting from the ground up, it will take some time to gain traction. Don’t worry, I’ll show you how I did it below.
Let’s start with an example. Here’s an example of a real post I wrote to promote the Happy Birthday funnel.
Facebook is a good example.
It took me less than 30 seconds to create, and I had 100 leads in my funnel in no time.
You may do this right now and generate leads if you already have a Facebook following.
Create a comparable post on your timeline or in your Facebook group (if you have one), and you’ll notice leads start pouring in almost immediately.
The 6 Best Facebook Traffic Strategies
However, this isn’t the only way to use Facebook to generate traffic. Here are six natural ways to attract people to your offers on Facebook.
#1: Using your Facebook profile.
People will start looking at your profile to see what you do as you become more active on Facebook. People are more inclined to click the links you’ve put to your profile if you’ve established that “know, like, and trust” element.
It won’t be a lot of traffic, but it will be passive traffic. This means you only have to set it up once and then you don’t have to worry about it again.
I direct people to my Facebook group first in my own profile. And once they’re in, I’ll be able to direct them to my funnel.
Profile Page
#2: Taking use of your Facebook group
Having your own Facebook group is great to your brand. It also offers you with a variety of options for driving traffic to your offers.
The first method is to collect the email addresses of those who join your group. The Happy Birthday software can be used as a lead magnet. Then use a software like Group Convert to automatically send those emails to your preferred autoresponder.
Any group posts you make can also be used to send traffic. For example, you might create a series of postings in your group explaining how the Happy Birthday Funnel works and showing your members how to utilize it.
Finally, you can quickly add the link to your Happy Birthday Funnel to a pinned Announcement post within your group. If you wish to add some training, you can do so in the Units area.
#3: By making a post on your Facebook timeline.
I have demonstrated how easy it is to get traffic from a profile post. You only need to create a post that piques people’s interest and encourages them to comment. As more people comment on your post, the Facebook algorithm will show it to a larger number of your friends. Then react to each comment with a link to your site.
Here’s another example of a post that performed exceptionally well for me.
Post to your Facebook profile
#4: Using other Facebook Groups
Spamming your link into a Facebook group is now a bad idea. It doesn’t work, and it’ll have you kicked out of the group quickly. There is, however, a better approach.
Many groups offer a dedicated weekly promotion post where you can promote your connections. Keep your eyes peeled for them.
Here’s an example from my friend Sam’s group, which has a weekly promotion thread.
Thread about a Facebook promotion
#5: Making Use of Facebook Messenger
You’ll start to have more messenger exchanges as your profile becomes more active. The best method to build a rapport with someone is to have these one-on-one chats.
And you have a pretty compelling offer to share with the Happy Birthday Funnel. You’re doing it again, giving away something of great worth for free. Who could possibly say no to that?
Of course, don’t start spamming your link right away. For this to work, you’ll need to have a real conversation.
#6 Using a Facebook Messenger chatbot
Rather than sending people straight to the Happy Birthday funnel, you can utilize the software as a lead magnet to attract people to sign up for your Manychat chatbot list.
The funnel would then be delivered by the chatbot.
Because chatbot messages have such a high open rate, this is a great alternative. Your chatbot might then assist your leads in creating their own funnel. Then you could provide other offers (along with your affiliate links) that they could add into their funnel.
How to build a Facebook Audience
All of the traffic strategies listed above are effective. But only if you already have an audience.
But what if you don’t have any Facebook followers yet? Then you’ll have to build on building that up first.
Allow me to show my process.
Step 1: Create a profile on Facebook.
The first step is to double-check that your Facebook profile is set up correctly.
That means resolving to use your Facebook profile just for your internet business.
Here’s a screenshot of my Facebook profile:
2nd Facebook Profile
In my cover photo, sidebar banner, and bio, you can see that I’m now promoting my Facebook group. However, you are free to promote any deal you like in this space.
To be honest, I don’t have the finest cover photo because I dislike taking images of myself. It is, however, still effective.
Here’s a nice example of a Facebook profile from one of my friends, Zeky Ahmed.
Zeky’s profile Page
These graphics may be created for a low price on Fiverr. You can also utilize these free Canva templates that I prepared.
Facebook Cover Photo Template
Image template for Facebook’s sidebar
Step 2: start to establish your authority.
When you are active on Facebook, Facebook likes it. If you are, your content will have a greater chance of being seen. As a result, theremeans a higher chance of increased traffic.
This entails creating content for your own timeline and participating in the content of your friends and the groups to which you belong.
Spencer Mecham’s Automation Nation Facebook group is one of my faves. Spencer is a top affiliate for ClickFunnels and one of the greatest affiliates I know.
I was a regular commenter in his group in my early days on Facebook. It was so effective that it helped me on Spencer’s radar.
Top Commenters on Spencer
Despite the fact that I have never seen him in person, he appears to be a really humble and ordinary guy for a super affiliate! We’ve formed a cordial relationship on Facebook, which began with my participation in his community.
He’s even given me a shout-out in a number of his YouTube videos. This has brought a large portion of his audience to my group, which has greatly aided my growth.
Spencer’s Youtube Video
“However, Chris, because you already had results, networking was a breeze for you!”
While this is true, getting on the radar of various influencers is not difficult. Even if you haven’t seen any results.
Simply connecting with their content (comments, questions) across all platforms where they publish will get you recognized.
If they sell a product, for example, buy it and provide a testimonial.
This is my take on Bryan Harris’ Poster Boy technique, which you can learn more about here.
It’s not Facebook-specific, but you can use these similar concepts to build great relationships on Facebook.
Step 3: Make a Facebook Action Plan Every Day
It’s impossible to establish your Facebook account’s authority all at once. It’s a process that takes place over time.
If you truly want to make this work, I recommend that you follow the daily action plan outlined below. Within a month, you will see results if you do this consistently.
- Make 20-30 new friends each day. I recommend adding friends from the groups you participate in. Concentrate on people who are active in the group, either by starting new discussions or reacting to comments.
- Interact with people who are on your timeline. As you add additional friends to your Facebook account, their posts will start to display on your timeline. Spend some time each day engaging (liking, hearting, and commenting) on any intriguing posts you come across. Pay close attention to posts with a lot of engagement (100+ comments).
Capture these and start building your own library of engaging posts that you may resort to while developing new content to post.
Keep an eye on specific friends who frequently receive a lot of attention for their posts. Use the Poster Boy strategy to get on their radar if their content strikes a chord with you.
- Participate in your active groups.
Choose 3-5 major Facebook groups to join, and then participate in a handful of them every day. Every group has its own atmosphere, so to get your feet wet, I always recommend starting by reacting to the group’s currently active posts.
Leave a thoughtful response if someone asks a question. Remember that anything you say has the potential to make someone else in the group.
One crucial factor to remember is to join active groups. This indicates that either the group owner posts frequently or that other members of the group make many posts every day.
Last Thoughts
Facebook is one of my favorite traffic sources, and it’s a great method to drive traffic to your Happy Birthday Funnel.
Yes, it’s a long-term approach that will take some work and time. However, anyone can use it to get results. As a result, the effort is worthwhile.
Start with my daily action plan if you don’t already have a Facebook audience. In a month or two, you’ll have a nice-sized audience, and you can start using the traffic strategies outlined in this post.
Are you going to give it a shot? Please let me know in the comments section.
